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Designs Finalized for New Custom Kits


May 04, 2016

Okay we admit it, our kits are getting old. After all, most of the logos on the back of the current jersey represent extinct teams and no matter how much dznuts chamois cream we use, nothing can make up for a worn out chamois. It's time to retire the stretched out, saggy Squadra version and welcome in a new, redesigned set of spankies.

The goal was to class up the look and quality of this new kit and mirror the simple design of the packaging. We researched high and low for the right company to partner with and found ourselves at home with DNA Cycling. These guys do it right! All kits are hand made in Italy and the customizing process is smooth and easy. We had a local graphic designer and cyclist dial in a look that made us more excited than we should be to wear lycra. Check out the final design for the men's kit.

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Ladies, we want you to experience bliss on your rides too. So we had a woman design the new bliss kits. We may be homers, but we think this design is hot! The women's specific chamois and shorter length in the shorts make this little number a winner. Just like the men's kit, we went for a classy look in a quality kit that is reminiscent of the packaging design. Now you can show the world that you lube responsibly with a jersey and shorts that are as sassy as you are. Give it a look.

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The kits are in production now and DNA tell us that they should be ready in mid to late August. Tell us what you think. We love your feedback on Facebook and Instagram.



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